Recently I mentioned on Facebook that I was planning on doing a Kickstarter project to fund my nearly finished novel, Schrödinger’s Gat. Someone left a comment asking why I don’t just handle the release of Schrödinger’s Gat the same way I handled the publication of Mercury Falls.
The short answer to that question is that essentially I am handling it the same way.
For those who don’t know, Mercury Falls was my first novel. At the time I was writing it, I had a moderately popular blog called Mattress Police. My strategy for publicizing Mercury Falls basically revolved around posting frequent updates on Mattress Police about the status of the book, creating an email interest list, and then, when the book was nearly complete, taking pre-orders using PayPal. With the money I made on the pre-orders, I was able to order an extra 150 copies of the book to send out to bloggers and reviewers. Mercury Falls went on to sell 5,000 copies as a self-published book (mostly on Kindle) and then was picked up by Amazon’s publishing imprint, AmazonEncore. To date, Mercury Falls has sold over 60,000 copies.
A service like Kickstarter would allow me to do the same thing, but in a more structured and flexible way. It saves me from having to set up a page for taking orders and it allows me to offer different rewards for different levels of support. Also, there’s the possibility of generating additional interest from people browsing the Kickstarter site. The money generated would be used for the cover design, proof-reading, and marketing/publicity.
I’m working out the details of the Kickstarter project now. If you want to keep up with what’s going on with Schrödinger’s Gat, you can like the Schrödinger’s Gat page on Facebook, follow @GatBook on Twitter, and sign up for the email list. Stay tuned!